Pastel Perfection: Oskar Kohnen Studio Infuses Playful Elegance into Lunettes Selection with Custom Cabinetry
Berlin, Germany – When it comes to eyewear retail, the experience is everything. And Oskar Kohnen Studio, known for its distinctive and often vibrant interiors, has once again proven this with their latest project for Lunettes Selection.1 By adding a suite of custom-designed pastel cabinetry, the Berlin-based design firm has transformed the eyewear boutique into a space that's as eye-catching as the frames it houses, blending sophisticated whimsy with practical display solutions.2
Lunettes Selection, celebrated for its curated collection of vintage and contemporary eyewear, has always had a keen eye for aesthetics. Oskar Kohnen Studio's intervention builds on this foundation, introducing a fresh, inviting palette that instantly softens the retail environment while cleverly highlighting the merchandise.
A Symphony in Soft Hues
The star of the show is undoubtedly the bespoke cabinetry. Eschewing harsh, clinical tones, the studio opted for a range of gentle pastel shades – think blush pinks, soft mint greens, serene sky blues, and muted creams. This deliberate choice creates a soothing and welcoming atmosphere, a stark contrast to the sometimes intimidating feel of high-end boutiques. The colors aren't just decorative; they strategically complement the diverse array of eyewear, allowing the frames' unique details and colors to pop against the subtle backdrop.
The design is more than just pretty colors; it's highly functional. The cabinetry features a variety of display solutions, including open shelving that allows for easy Browse, glass-fronted cases for more delicate pieces, and integrated drawers for storage. The clean lines and thoughtful modularity ensure that the focus remains on the eyewear, while the overall structure provides a cohesive and aesthetically pleasing framework.
Beyond the Display: Creating an Experience
Oskar Kohnen Studio's approach goes beyond mere product display. The pastel cabinetry contributes to a larger design narrative that aims to make the shopping experience at Lunettes Selection feel more like a visit to a chic, comfortable living room than a typical retail transaction. The gentle palette creates an inviting ambiance that encourages customers to linger, try on frames at their leisure, and engage with the products in a relaxed setting.
The careful selection of materials and finishes, combined with the playful use of color, reflects a contemporary design sensibility that is both elegant and approachable. It's a testament to how intelligent interior design can subtly influence customer mood, enhance brand identity, and ultimately, elevate the entire retail journey.
By adding these custom pastel cabinets, Oskar Kohnen Studio has not only given Lunettes Selection a refreshing facelift but has also crafted a space that truly reflects the brand's unique blend of vintage charm and modern sophistication.3 It's a delightful example of how thoughtful design can transform a retail space into a memorable destination, proving that sometimes, a little pastel can go a long way in making a big statement.