• On next 21 and 22 May, the Florentine brand will be presenting a new store located within the manufacturing plant in Sesto Fiorentino, where its most iconic collections will be on sale, comprising Oriente Italiano, Labirinto, Catene, Arcadia, Il viaggio di Nettuno and LCDC;
  • The newly opened store extends over 100 sq m approximately, with space dedicated to reception, merchandise displays and sales, recalling and embodying the spirit of the new Ginori 1735 DNA;
  • On the two days given over to the discovery of artistic hand-crafted Italian ceramics, it will also be possible to visit the multi-purpose area partially dedicated to the new showroom, for a unique and immersive experience in the creative world of the Manifattura.


Sesto Fiorentino (Florence), 19 May 2022 – Ginori 1735, the expression of the Italian excellence in the field of luxury and lifestyle, one of the world's leading brands in pure porcelain and in the design, takes another step forward in its important investment programme aimed at the renovation of the Sesto Fiorentino plant, with the inauguration of a new Manifattura flagship store during Buongiorno Ceramica!, the event celebrating Italian Ceramics.


In fact, on 21 and 22 May, during the event dedicated to the discovery of Italian artistic and hand-crafted ceramics, between ancient traditions and new perceptions, the Made in Florence brand will present a new store located inside the Manifattura, that will come up beside the existing Factory Store. The flagship store will be offering some of the most iconic collections of the Manifattura comprising: Oriente Italiano, Labirinto, Catene, Arcadia, Il viaggio di Nettuno and LCDC.


The new flagship store extends over an area of about 100 square metres, dedicated to product displays and sales activities, with the additional support of a customer advisory corner. The interior, with its light colour palette punctuated by Ginori blue, is a contemporary space characterized by a mix of technology – in the form of a large monitor projecting engaging videos – and tradition, in a continuum with the manufacturing area in the background.


During these two days, the guests of Ginori 1735 will be offered the opportunity to visit the multi-purpose area of the showroom to enjoy a unique experience in the brand’s creative universe, where they will discover the extraordinary crafts and the savoir-faire of the Manifattura. Entrances will be staggered, but there is no need to book in advance.


Buongiorno Ceramica! is a project promoted and organized since 2018 by AiCC – Associazione Italiana Città della Ceramica – which takes place in 45 Italian towns engaged in ceramic production, in the towns currently applying for AiCC membership and, starting from this year, also in the form of live collateral events in the towns involved, in a sort of journey from north to south through the arts and crafts of Italy, artistic workshops and artists’ studios, where creativity is applied to tradition in an ongoing dialogue between old master craftsmen and young designers. Small historical town centres, locations of artistic and landscape value, museums, ateliers and workshops, studios, kilns, artists, and craftsman, all interwoven in a story dedicated to the “extraordinary” festival of arts. Buongiorno Ceramica! is the rediscovered pleasure of a very special kind of “excursion”, visiting a workshop to meet the people who form, fire and enamel, sharing their experience, going back to make purchases, and helping to revive the most industrious expressions of Italy.


About Ginori 1735

Ginori 1735 has been for almost three centuries one of the main global brands in the field of luxury and lifestyle, the expression of the Italian excellence in pure porcelain and in the design. Part of Kering Group since 2013, Ginori 1735 has always been associated with great figures of fashion, art, design, architecture, film and decor. The Manifattura creations represent a perfect blend between heritage and innovation. They include tableware collections, art and living objects, gifts, flatware, drinkware and textile articles, expression of a passion for Italian culture, colour, art, and gracious hospitality. The iconic crown that marks the back of tableware in some of the finest homes and most exclusive restaurants around the world stands for the most sophisticated merging of craft and art. This brash combination of taste has always been at the heart of the brand. Over centuries, the Manifattura evolved its process and production, bringing together ancient techniques and contemporary world view to produce homewares under the direction of visionaries. The Ginori 1735 mission is to forward a modern Renaissance, a rebirth and rediscovery of the pleasure, personal expression, and art of everyday life. Today, the Ginori 1735 world is shaped by a multiplicity of voices, opinions, and styles. It reinvests its legacy with the vision of the next generation of cutting-edge style masters, that bring art into everyday life and everyday life into art. Ginori 1735 counts on a distribution network which includes: its e-commerce channel that reaches 31 countries globally, its Florence, Sesto Fiorentino and Milan flagship stores, selected dealers in Italy and a presence in high-level Department Stores and multi-brand Specialty Stores all over the world.

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