25% Growth in THIS Interior Design Trend Thanks to TikTok
With TikTok catering to every niche, it’s no surprise its popularity is only continuing to grow.
Interior design is one such niche, with designers taking to the platform to showcase their work, has proved to be a huge hit, with #interiordesign boasting over 5.9 billion views.
This inspired the home insurance experts at money.co.uk to discover which of TikTok’s most viewed interior design trends have made the biggest impact in our homes this year. They analysed the number of google searches from January 2021 and compared them to the present (June 2021) to determine which trend has increased in popularity most.
The impact of popular TikTok trends
|
|
Popular interior design trends |
TikTok views |
Jan '21 google searches |
June '21 google searches |
Popularity change |
|
1 |
Modern Farmhouse |
104,900,000 |
92,400 |
115,800 |
25% |
|
2 |
Mid-Century Modern |
102,800,000 |
160,200 |
196,300 |
23% |
|
3 |
Rustic Design |
20,900,000 |
5,500 |
6,500 |
18% |
|
4 |
Vintage Design |
24,500,000 |
16,700 |
19,400 |
16% |
|
5 |
Modern Design |
32,500,000 |
18,600 |
21,200 |
14% |
|
6 |
Shabby Chic |
7,400,000 |
153,800 |
170,700 |
11% |
|
7 |
Industrial Design |
87,800,000 |
79,000 |
86,600 |
10% |
|
8 |
Urban Design |
22,600,000 |
23,100 |
25,100 |
9% |
|
9 |
Eclectic |
50,700,000 |
260,800 |
263,700 |
1% |
|
10 |
Art Deco |
34,900,000 |
439,200 |
434,500 |
-1% |
With over 104 million views, the interior design trend that has increased in popularity in 2021 the most is ‘Modern Farmhouse’! After analysing the 2021 google search volumes for this trend, the figures show a whopping 25% increase in searches from January 2021 to June!
Placing second, with more than 102 million views is the trend of ‘Mid-Century Modern’. The popular trend has seen a 23% increase in searches since January!
Taking the third spot is ‘Rustic Design’, showing an 18% increase in searches. In fourth is ‘Vintage Design’ with a 16% increase and in fifth is ‘Modern Design’ with a 14% increase in popularity since the beginning of the year.
Rounding off the list of top 10 TikTok trends that have had the biggest impact this year is ‘Art Deco’. Although the trend has amounted to a huge number of views (34 million), the number of those searching for it has dropped by -1% in the last six months.
Methodology
- Firstly, money.co.uk made a list of the most popular and well-known interior design trends using multiple online sources, like Adorable Home and Luxdeco.
- They then analysed each interior design trend on TikTok to discover which had the highest volume of views. A variation of each trend was used to make sure the hashtag with the highest views was chosen (e.g., #UrbanDesign #UrbanDecor).
- With a finalised top 10 list of the most popular interior design trends on TikTok, money.co.uk input each trend into SEMrush to compare the number of average monthly searches from January 2021 and this month (June 2021).
- The percentage increase between both dates was calculated and each trend was then ranked to demonstrate which was proven to be the most popular.
*All data was collated on 28/06/20 and is subject to change.