Creative Kitchen Storage Ideas

Dec 30, 2011 Posted Under: Home Improvement Tips

The kitchen is the one room in the house where there are the most complaints about a lack of storage. Whether it is a small kitchen in a single apartment or a large kitchen in a big family home, the room quickly fills up and storage is often an issue. Here are some creative ways to tackle the problem of kitchen storage in any home, whether large or small:

Look around your kitchen and look for underutilized space. In many cases, the only empty space you will find is on the ceiling. Take advantage of that with hanging baskets.

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Marketing Campaign Transforms Customers’ Perceptions Of IKEA & Boosts Sales

Dec 18, 2011 Posted Under: Home Improvement Tips

Earlier this year agencies MEC and Ogilvy & Mather were given the task of increasing the amount IKEA customers spend per transaction which had seen only a 2% growth during 2010. Mashables case study shows how they achieved this through ethnographic research and an integrated marketing campaign.

Ogilvy conducted both at-home and in-store ethnographies with 35-year-old IKEA shoppers to find out about their spending habits. These people associated IKEA with smaller items such as lamps rugs and other accessories rather than large items and rooms. This retail blindness meant they couldn’t see past these items when they walked around the store. T

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How to Make a Wreath with Fabric

Dec 14, 2011 Posted Under: Home Improvement Guide

Hi there. Cara Corey here with a fun DIY project. It’s an easy way to use up fabric scraps that are too small or misshapen to do anything else with — make a wreath!

For the base you’ll need a circular wire frame. You can usually find these in craft stores in the floral section. Pick whatever size fits best with the shape of your front door, knowing that the fabric will overhang about 3 inches around the frame:

I used some vintage fabrics straight from my grandmother’s sewing room. She sav

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CHRIS SMITH | All about lime … and more

Dec 12, 2011 Posted Under: Home Improvement World

Q: I understand local soils tend to be acidic and that you’re supposed to sweeten them with lime. So what’s so bad about acidic soil? Does sweet soil grow sweeter crops?

A: There’s nothing bad about slightly acidic soil. In fact most plants do best in soil with a pH between 6 and 7. Think of pH as a measure of the acidity or alkalinity of a material. 7 is neutral on the 14 point logarithmic scale for pH. Numbers below 7 describe acidic materials and those above 7 describe basic ones.

As soil pH’s dip below 6, mineral nutrients start to form insoluble compounds.

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Japan House in Atagoyama by a.un Architects

Dec 9, 2011 Posted Under: Home Improvement Guide


The house is for a couple and two active boys Site is located on a small rise of land after walking a little uphill.Put a 30 degree-curved wooden box on the ground which is 1.8m higher from road.By curving a little, it builds up all-round view of ocean and sky from every single room.

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