Amid a clutter of 24-hour arc lights gigantic cranes and dumper trucks a behemoth is rising out of a field of churned mud on the outskirts of Chengdu in south-west China. Commuters skirt its vast perimeter fence on their way to the new metro link that cuts under the city. They barely glance at what [...]
One element that comes with good interior design is the idea of visual variation, which can be achieved through contrasting textures. One great way to strategize around that idea is the decorative wall panel, which can be subtle or bold, muted or colorful, depending on what youve got in mind. To speak to this is [...]
The kitchen is the one room in the house where there are the most complaints about a lack of storage. Whether it is a small kitchen in a single apartment or a large kitchen in a big family home, the room quickly fills up and storage is often an issue. Here are some creative ways [...]
Earlier this year agencies MEC and Ogilvy & Mather were given the task of increasing the amount IKEA customers spend per transaction which had seen only a 2% growth during 2010. Mashables case study shows how they achieved this through ethnographic research and an integrated marketing campaign. Ogilvy conducted both at-home and in-store ethnographies with [...]
We all love the fresh pine scent of a Christmas tree over the holiday season. The problem is that your new Christmas tree can dry out, lose its charm and start shedding needles all over your living room if you don’t take care of it. Under normal circumstances, dry wood and electricity are a bad [...]